STYLE YOUR RIDE WITH WRAPTIVO™ DESIGNER CAR WRAPS
October 20 2010 Jerry Garrett
Image Fuel Now Available for Every Budget,
Introduced in New Collections at SEMA Nov. 1-5
Irvine, Calif. (November X, 2010) – Do you want to transform your vehicle from bland to bold without the commitment (or cost) of a full body paint job? Meguiar’s®, the leader in surface care technology, announced today the expansion of its popular Wraptivo line of designer car wraps to include two distinct divisions that provide accessibility and affordability for almost any budget. The company will unveil Wraptivo Universal and Wraptivo Individual at the 2010 Specialty Equipment Market Association (SEMA) Show Nov. 1-5 in Las Vegas, with an official retail launch and pricing announcement early next year.
Both lines of designer car wraps provide enthusiasts a unique way to personalize their vehicles using various sized, textured and colored wraps. A year after extensive market research and analyzing the feedback from Wraptivo’s 2009 SEMA preview, Meguiar’s created two separate product lines that would address both enthusiast and consumer needs.
Wraptivo Universal is a series of retail pack kits that will be available in the first quarter of 2011 through select key retail accounts. Various-sized kits come can be used to accentuate interior components, exterior trim or other select areas on vehicles. This line features the ‘Textured Collection’ which includes different shades of carbon fibers (black, grey and white), brushed metals (aluminum and titanium) and woods (ebony wood grey and ebony wood brown).
Also available is the ‘Flame Collection,’ which was designed by Automotive Artist Jon Sibal. These partial wrap kits include three different flame patterns offered in a variety of colors. Wraptivo Universal can be applied by the do-it-yourself types or by professionally-trained installers.
Alternatively, Wraptivo Individual is a more complex, innovative way to customize the appearance of a ride, while also protecting a car’s paint surface. This line will be sold exclusively through certified installers for the purpose of full-car wraps. At launch, Wraptivo Individual will offer the ‘Phantom Collection’ that is comprised of matte colors - white, olive, grey, black and metallic silgrey.
“Most people want to personalize their rides with a little flash – how much they want to customize is the basis for our division of the two lines,” said Wraptivo Business Development Manager, RJ de Vera. “We are giving consumers a new innovative way to change the personalities of their vehicles.”
Wraptivo Universal and Wraptivo Individual will be showcased on a modified Range Rover HSC and a mega-widebody BMW M3 in booth 24643, at the Las Vegase Covention Center. A live wrap transformation of a Chevy Camaro will also take place throughout the week. Wraptivo has also provided material for 15 other vehicles including a Honda CR-Z, Porsche Cayman, Lincoln MKX, BMW 335, 370Z, Dodge Challenger and Nissan GTR that will be seen at the SEMA show from Nov. 1-5.